I’m a dedicated Digital Experience Designer originally from the UK, now based in British Columbia, Canada.

I am collaborating closely with the Product Manager, UX Copywriter, Scandiweb (a third-party development agency), and the Marketing and Content Manager. My responsibilities include redesigning, branding, and iterating on all 10 epics (from the previous agency) for the upcoming dashboard launch in 2026.

Purdys.com faced challenges with UX/UI, design inconsistencies, and development bugs on its Magento platform. Using agile methodologies, I redesigned key elements and layout to improve consistency as well as user experience, leading to positive results post-launch.

Redesigned a user-friendly and visually appealing user interface component to encourage users to utilise the copy and share tool for their campaign to increase engagement and user interaction.

Developed, lead and maintained a new design system for Purdys Chocolatier providing structure, consistency, and brand identity alignment.

Redesigned the search bar function to help users find products efficiently but also enhanced the overall user experience and interface design, encouraging customers to stay and explore the website further.

Added a favourite button feature to the item listings to enhance the user experience and allow users to easily track items they are interested in requested by our users.

The goal of this case study is not only to identify problems but also to propose practical solutions that can enhance the overall user experience on Goodreads. This demonstrates my skills in user research, design thinking, and usability testing, all of which are important in the field of UX design.

Developed and created engaging, dynamic, and interactive responsive landing pages for Purdys.com to effectively attract and engage existing and potential customers. Furthermore, to enhance our online presence and drive conversions.

The purpose of these email campaigns is to target and communicate with Purdy’s audiences by promoting products or services, share information, increase sales and build relationships.