Purdys Chocolatier — New landing pages for product launches, campaigns, and redesigns.

Redesigned the Vegan landing page to align with Purdys' premium brand, ensured accessibility, created icons, audited content for consistency, enhanced user engagement, and incorporated branded visuals.

Designed the Christmas landing page, ensuring it was visually appealing, on-brand, and optimised for user engagement (mobile first). I worked closely with the Digital and Development teams to select components from the design system, creating a seamless and festive experience for visitors.

Redesigned the responsive Dear Santa landing page with a mobile-first approach, addressing last year’s poor mobile performance and working within web development restrictions to enhance composition, layout, and UI components, while introducing a new feature at checkout.

Redesigned Purdys’ Group and Fundraising landing pages by improving composition and layout, typography, branding, visual hierarchy and modern design, call-to-action, A/B testing, navigation, and user experience.

Redesigned and developed an additional page for Purdys’ corporate gifts landing page by improving composition and layout, typography, branding, visual hierarchy and modern design, call-to-action, A/B testing, navigation, and user experience.